COPYWRITING – CROWN RESORTS
Audience: Various, ranging from general public to corporate and luxury travel clients, copy for both website and direct communications.
Copy example 1:
Sports Bar web copy
It’s Melbourne’s classic pastime and if you can’t be in the stands there’s nowhere better to watch the footy than right in the heart of Melbourne, on the banks of the Yarra at Crown.
Reigning premiers West Coast Eagles are being challenged in 2019 by strong teams on all sides, with Geelong hot on their heels. Who will prevail to take the trophy in September? There are no fans more passionate than footy fans. Join your mates and your rivals for a great experience of footy magic with live matches on the big screens at Crowns Sports Bar and Pub.
From siren to siren we’ll serve you the best beers, wines and refreshments as we serve up the best high-definition sound and vision from all the footy grounds, and all the rounds.
Gather in front of one of The Sports Bar’s 20 screens, or catch all the on-field action at The Pub with 8 huge screens and a mega-screen taking you right into the action. Reserve a booth for the Grand Final with your own screen and sound, table service and access to The Pub’s in-venue TAB.
Copy example 2:
'Come try Ging Thai' restaurant web copy
Ging means ‘real’ Thai – and sums up Chef On Saengyojanr’s approach to cooking. It is fresh and light – befitting a modern palette. Heavily influenced by the strong lineage of female Chefs in her family, Saengyojanr has taken the traditional Thai taught to her as a child – and put a modern twist on it, incorporating the flavours and styles of other South East Asian cuisines along the way with a mix of modern and traditional cooking techniques to create a fresh take on classic dishes.
At its heart, Ging Thai is about authentic, real Thai food with a modern twist. Red duck curry, and Larb sit alongside Salmon salad, Pomegranate salad and Kingfish ceviche.
With a unique take blending Thai, Malay and South East Asian flavours using fresh herbs and spices and the freshest produce from Australia, Ging Thai offers classic Thai with a modern, fresh twist.
https://www.crownmelbourne.com...
Copy example 3:
Direct marketing for hotels
Melbourne is Australia’s most exciting city of world-class cuisine, art, music, culture and sport, and summer is a great time to make the most of all that Victoria’s capital city has to offer. Crown’s trio of hotels on the Southbank of the Yarra River offer diverse indulgences, world-class facilities and arrange of options for guests ranging from business travellers to couples seeking retreat, to families looking for a fun weekend away.
Melburnians – have you ever wanted to explore your own city from a different perspective? At Crown Hotels, you can employ the ultimate escape plan without the hassle of travel. Take a staycation and rediscover your city in the most exciting way, from the luxurious heights of Crown Towers, Metropol, or Promenade, on the banks of the Yarra River, in the heart of the city. With spa packages, entertainment packages, and special couples and family retreat packages for the summer, this is an opportunity to really see your city with fresh, and refreshed, eyes.
Gather up the family for a summer experience in the heart of Melbourne city, with the Luxe Family Time package in the luxurious Crown Towers, a special package for film buffs, the Lights, Camera, Family package at Crown Promenade, and our Family Moments package, making the most of all the facilities on offer at Melbourne’s deluxe Crown Towers.
Get together in our most romantic city with your significant other, with our Premiere Hideaway offer, featuring a King Room upgrade in the luxurious Crown Towers, or get into a Metropol State of Mind with access to the exclusive 8 Skybar Lounge, or Stay Three for the price of Two in the stylish and modern Promenade with front-row views of this beautiful city.
